It's because when a guy sees a "hot" girl, his brain shuts down, and now all he wants is dating her. However, what decides whether or not the relationship will be a successful one is not the "hotness" meter; it's the personality and maturity level of both parties.
If I want to make a relationship, the last thing that I would care about is the look. Having an "awesome" girl who is shallow and stupid is something that I prefer to live without. (Not being a sexist here. The same goes for guys too.
EDIT: But that doesn't mean that I want guys!!
Just stating that it applies to both...)
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