"WTH! NOT COOL! SOOOO NOT HAPPY! Spider-man should not be co-mingling with Goofy."

Thus went a fairly typical Twitter reaction (this one from @jgibbard) to the news that Disney is paying $4 billion to buy Marvel Entertainment and its library of 5,000 characters -- including Spider-Man, Iron Man, the X-Men, and the Fantastic Four.

Trying to predict what this deal is going to mean for Marvel, for comics, for superhero movies, or for Disney is pure speculation at this point, but the immediate problem is one of perception: put simply, Marvel has a cool factor and Disney doesn't. People who love Spider-Man do not necessarily see themselves as close cousins of people who love Donald Duck just because there's drawing involved.
Read the rest here.

Any thoughts? Are you dying a little inside yet?