Okay, I'm sure everyone who's seen my previous thread should hopefully know the deal by now xD. For those who don't, in summary, I'm planning on opening an Anime and Games store in New Jersey in the near future. What I need opinions on now is a rewards system. Rewards systems are essential in a retail environment. It's that much harder to engage customers without one and it's only there to benefit the business and produce frequently returning customers.
I have three structures in mind at the moment, I would like opinions on which one is better, could be improved upon OR one that YOU would like to see. Without further a due:
1) Simplest form - For every certain amount spent, a certain amount is given back. I.E. Customer spends $100 and gets a $5 return in store credit. It's simple, easy but less engaging.
2) Points Rewards - Say every dollar/dollars spent is given a certain amount of points per the store. There is a board of rewards that these points can be spent on. Say 10 points gets you a pack of Magic cards while 100+ may earn you an anime box set/manga etc. It is more engaging as in the customers could work towards a goal and the system is always moving. Items can always be added to the rewards board and "Board Sales" could occur where rewards are lower for the day or week etc.
3) Experience Based System - Every dollar spent earns the customer 1 EXP point. The more the customer spends, the more they gain and eventually LVL UP within the store. The more levels gained, the more perks that customer gets. Keep in mind the first few levels will be easily attainable. I have to generate a LVL curve xD. BUT this is, in my opinion, the most engaging method listed as it could cause the customer to spend that extra dollar if they're close to a LVL UP as well as discourages customers from going to any other store after being with us for an extended period of time. Merchandise will be made for LVL X customers so they can wear it as a sort of achievement etc. The least dull system in my opinion.
Now opinions please! If you have one that could be better you feel please share! I want a system that will A) Be engaging B) Be fun C) Be dynamic D) Be good. Thank you all for reading
Read more at http://myanimelist.net/forum/?topici...DrKhVEDqlrp.99