There is a rumor that the next gen consoles of the Playstation and Xbox will have anti piracy systems in place. But really what it appears to be is a counter to used games; instead of receiving all the content, you would be limited to only the single player, if that.
Basically, its an all engrossing copy of something is EA is doing with its games. Take Battlefield 3 for instance; buying the game used doesnt give you the entire game, just the single player (which sucked). In order to play online with it (which is Battlefield's only purpose) you must buy a code to unlock the multiplayer. If you bought the game brand new, you didnt have this problem unless you hated the game, in which case you would be out of luck and 60 bucks.
But imagine if every single used game forced you to pay more money in order to play them? You couldnt lend games to your friends, nor could you rent a game and receive all its content.