My Little Pony Friendship is Magic is an animated series based on Hasbro's popular My Little Pony franchise
. The show premiered on October 10, 2010 on Hasbro's The Hub channel, and has continued on to its third season. This incarnation of the franchise is referred to as the fourth generation, or G4, of My Little Pony. The show was developed for television by Lauren Faust, who is known for her work on two of Cartoon Network's popular and critically-acclaimed franchises, The Powerpuff Girls and Foster's Home for Imaginary Friends.