Originally Posted by
Ensifer
In-depth character creation
Unique or at least stunning landscape and architecture
Various armor/clothing/weapons, players normal want to make their characters seem better/cool/appealing than the guy next door
New class or a class that you rarely see in MMOs
Action houses
A good structured skill tree
Not too much dialogue, perhaps a little voice acting
And no flying, flying just take away the detail involved with the landscape and architecture. Plus you can easily bypass a lot of enemies.
Those are the things that comes to mind.
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